Comprehensive Internet Marketing Services
to Attorneys Nationwide
We utilize sophisticated techniques in three primary service areas to assist legal practices in developing a dynamic online presence: Search Engine Optimization, Link Building and Pay-per-Click.
Search Engine Optimization
Search Engine Optimization (SEO) is the art and science of obtaining high rankings in leading search engines, such as Google, Yahoo and MSN. Search engines use thousands of factors to determine a websites ranking which makes SEO quite complicated; and to further the complication, search engines change/update these factors on a weekly basis. In fact, Google recently admitted to making hundreds of updates to their algorithm last year alone.
Clearly, SEO involves a detailed—and complex—range of optimization criteria. Law firms that are interested in developing a dynamic Internet presence must rely on an Internet marketing firm that has the SEO know-how to achieve high search-engine rankings.
Link Building
The goal of SEO is to establish high rankings for the most popular keywords that searchers would use to find a firm (like yours) in your local area. But optimizing a website is merely the first step. We also recommend monthly link-building services to add credibility, increase targeted traffic and enhance search-engine rankings for your website.
The importance of obtaining website links is addressed in this message from Google’s webmaster guidelines:
"Make sure that other sites link to yours. Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google combines PageRank (our view of a page’s importance) with sophisticated test-matching techniques to display pages that are both important and relevant to each search. Google counts the number of votes a page receives as part of its PageRank assessment, interpreting a link from page A to page B as a vote by page A for Page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages ‘important.”
To continue reading this informative article, click on the link provided below.
http://www.google.com/support/webmasters/bin/answer.py?answer=40349&ctx=related
The Law firm Internet marketing specialists offer a variety of link-building programs that are affordably priced, starting at just $500 a month.
Pay per Click
When Internet users conduct searches on Google for products and services, the search engine’s pages include “Pay per Click” (PPC) ads both on the right side of the page and above the primary search results.
Advertisers place bids to achieve high rankings in these results. In most cases, the more an advertiser pays “per click,” the higher its ranking.
Unlike SEO, which establishes high rankings that can last for years and require minimal maintenance, PPC incurs costs—from $9 to $30 per visitor—each time an Internet user clicks on the PPC ad and visits the advertiser’s website.
Although we are not in favor of paying money for traffic on a “per-click” basis, some of our clients have found this system to be successful when used as a supplement to our SEO services.
Additional Services
Expert Internet marketing and SEO programs are among the primary services we provide legal firms throughout the United States. Utilizing the talents of some of the most creative individuals throughout the world, we also provide exceptional copywriting, web design, usability analysis and conversion rate optimization.
Contact us today for a custom proposal, and let us design a strategic program that will bring in more business for your law firm.
We look forward to serving you!
