Maybe, interesting post over at Lex Blog with the details. What’s the bottom line? Here it is.
FindLaw got caught selling links. What’s so wrong with that? Not much really. Think about it, directories sell links, everyone sells links these days. The difference is, they said that it would increase your rankings in Google. That’s the big “No no”.
Hopefully they have apologized to Matt Cutts and set things straight. Either way, they need to change their marketing tactic for selling links in the future.
If you want serious results, contact the lawyer internet marketers today.
Bryan Eisenberg had a great post this morning on his blog regarding a recent eye-tracking study performed by Think Eyetracking.
Here are some quotes from the article:
“There was a time when people would click though a page, two or even three of search results, but that is not so common any more. Today, if you don’t rank in the top 3, searchers will barely notice your listing.”
“As seen in the heatmap above, fixations are studded around the top 5 results and the majority of clicks are upon the top 3 results (discounting the sponsored link). The sponsored link was actually not well attended to due to the fact that searchers are now familiar with advertiser placement within Google. The 2008 heatmap supports the recent trend observed by Cornell University (Their study found that the top 3 Google results get 79% of all clicks) and by AOL (Findings were that 63% of clicks were concentrated upon the top three search results).”
Wow, 79% of all clicks for the top three spots is huge. This trend will only continue as the top results become more competitive and accurate.